This year, we’re celebrating a huge milestone: 10 amazing years of KingsBox. Looking back on this journey, we feel incredibly proud and grateful for every challenge and victory along the way. What began in 2015 as a small dream shared by two guys in a garage with just a handful of barbells, has grown into a trusted global brand embraced by athletes, gym owners, and some of the world’s leading fitness chains.
It hasn’t always been easy. Every step forward brought new challenges and valuable lessons. But those very challenges fueled our growth, sparked innovation, and showed us that a small European company could compete on the world stage.
As we reflect on a decade of hard work, a few special milestones stand out. These are the moments that truly shaped who we are today.
Defining Moments That Shaped Us
KingsBox’s First Big Project – The Outdoor Rig
Only a year into the business, a client came to us with a request that seemed almost impossible: to build a rig for outdoor use. At the time, KingsBox was just two guys fresh out of college, learning how to build a business and produce products as they went. We had never done anything like it before and it was a huge test.
But instead of stepping back, we leaned in. We trusted our instincts. And the day we delivered that rig, we proved to ourselves, and to our clients, what KingsBox was truly capable of.
That single project gave us confidence and became a stepping stone toward the larger, more complex projects that would follow.
Tailored for You – Full Customization and Made-to-Measure Solutions
Selling our first rig soon grew into outfitting entire gyms. Over the years, we’ve equipped more than 800 gyms across Europe. From small boutique studios to massive training facilities and even collaborations with major fitness chains.
Every client is unique. Some want bold colors and custom branding, others need clever solutions for tight spaces, and many ask for fully custom-built structures to fit their training needs. No two projects are the same—and that’s what makes our work so exciting.
Our decision to manufacture in Europe gave us the flexibility to offer a wide range of customization options. The first sign of this demand came when the owners of Reflecto Upside asked us to deliver their rig in a special violet color that wasn’t part of our standard color palette at the time. We said yes and from that moment on, customization became a core part of who we are.
Soon after, another client wanted a personalized nameplate on their rig. Until then, we only offered our standard KingsBox logo. We delivered, and today, custom logos or mottos are a standard feature for our Royal clients. Since then, customization has expanded across our product line: from weightlifting platforms to bench and machine upholstery, even sprint tracks, all proudly carrying the identity of our clients’ gyms.
Thanks to our in-house design team, we can take on complex, tailor-made projects. Whether that’s non-standard pull-up bar lengths or creating a rig shaped like a church tower. Our goal is simple: we want every customer to feel that their gym is as unique as the people who train there.
Providing the full package, installation included
Another major step forward came when CrossFit Clawhammer trusted us not only to supply equipment, but also to handle the entire installation. This was our opportunity to prove that KingsBox offers the full package: design, production, delivery, and professional installation.
A fun fact: during that very first assembly, both of our CEOs joined the installation team. At the time, KingsBox already had more than 20 employees who could have done the job, but they wanted to be there themselves, making sure everything went smoothly and giving their all alongside the rest of the team.
Today, things have evolved. We now have a dedicated assembly team that travels across Europe, setting up around 50 gyms every year—big and small.
From equipping that first Competition in Italy to travelling all across Europe
Competitions hold a special place in our hearts. Back in 2016, we nervously supplied equipment for a few events in Italy. Questions raced through our minda… Did we ship everything? Would the rig meet their standards? Would athletes love our equipment? We came through and the enthusiasm from everyone involved confirmed we were on the right track.
Since then, supplying competition gear has become a regular part of what we do. Our equipment hits the road almost every weekend, from local throwdowns to large international events. We’ve watched thousands of athletes push their limits on KingsBox gear.
But these competitions are more than just exposure, they are where we’ve met many of our lifelong clients, shaken hands with gym owners, and connected with the fitness community we’re proud to be part of.
KingsBox Starts a New Chapter – Designing Functional Fitness Machines
One of our proudest milestones is the launch of The Mad King, our first ever functional fitness machine.
Until then, KingsBox was best known for rigs, racks, and accessories. Designing and manufacturing a complex machine in Europe wasn’t easy—it required expert engineering, precision craftsmanship, and boldness.
But when we launched The Mad King, we knew it marked a new era. It was the start of our Mad Series: a full line of robust, industrial-designed functional machines built around user comfort and performance.
This series stands as a symbol of how far we’ve come: from humble beginnings selling barbells in a garage to crafting advanced machines that rival the best in the industry.
Our Biggest Project Yet
This year, we took on our most ambitious project so far: outfitting a gym for one of the world’s most renowned fitness chains—The O2 Gyms.
It was a massive undertaking. We delivered the largest custom sprint track ever, along with tailored storage systems, benches, and a one-of-a-kind rig. Our design team poured countless hours into perfecting every detail.
The result is not just another gym, it’s a testament to 10 years of dedication, innovation, and teamwork. Standing there and watching athletes train on our equipment was a proud reminder of how persistence and vision pay off.
Looking Ahead
Milestones like these only tell part of the story, but the truth is, we wouldn’t have achieved any of this without the trust and support of our community. Athletes who choose our equipment. Gym owners who trust us with their projects. Partners who believe in our vision.
The past decade has been an incredible ride, from starting in a small garage to working with some of the most elite gyms in the world. But this is just the beginning.
The next 10 years will be bigger, bolder, and stronger. We’ll keep pushing boundaries in design, keep producing in Europe with pride, and keep building the future of fitness. And we’re excited to do it together with you.
