Floor plans differ. Training concepts evolve. Brands want to stand out. That is why we firmly believe in designing rigs around the gym itself, its layout, its purpose, and the people who train there. The result is not just a structure made of steel, but a centerpiece that defines how the gym looks, feels, and performs every single day.

Read on to explore some of the most interesting and complex rig structures we have designed for our clients to date.

Designed From the Ground Up

Our rigs and racks are modular, and with a bit of imagination it is possible to create highly advanced structures using different modules and accessories that fit your gym perfectly. And when even standard modules are not enough, we design one-off, fully custom parts to make sure the final result matches your vision.

Instead of forcing predefined solutions into a space, we design layouts built entirely around the gym’s dimensions, limitations, and training goals. Low ceilings, irregular floor plans, columns, walls, or existing structures are not obstacles. They are an essential part of the design process and often the starting point for the most interesting solutions.

Mighty Crown Rig: A multifunctional rig with six pulley stations, integrated storage, and multiple pull-up variations. A perfect fit for functional gyms and personal training studios.

Built Around How Your Gym Trains

Just as important as the space itself is how the gym is used. Each rig is designed around the client’s specific training needs. Some gyms require high pillars for rope climbs or gymnastic rings. Others need pulley systems integrated next to basic squat stations. Some need all of it combined into one seamless structure.

Mighty Empire Rig: A smart wall-mounted rig with multiple squat and pull-up stations, combined with rope and gymnastics options. Ideal for gyms that want to maximize limited floor space without sacrificing versatility.

More Training Capacity in the Same Footprint

A well-designed rig does not just look impressive. It improves training flow and efficiency. By integrating pull-up stations, squat zones, pulleys, and storage into a single structure, more athletes can train at the same time without crowding the space.

Mighty Phoenix Rig: Combines functional training stations with built-in storage, keeping equipment accessible and the training area organized. Ideal for busy hybrid and Cross Training gyms.

Mighty Thunder Rig: A large-scale, future-ready rig built for high training volumes and spacious facilities. Fully modular and expandable over time as the gym grows.

The outcome is always the same. Maximum training capacity, better flow, and no compromises on safety, functionality, or design.

Turning Rigs Into Brand Statements

Function is essential, but visual identity matters just as much. With KingsBox, rigs are not only built to perform. They are built to represent the gym. All structures can be powder-coated in any RAL color, allowing a perfect match with gym branding, interior design, or franchise standards.

From clean black and steel setups to bold, brand-colored flagship gyms, visual customization turns the rig into a true centerpiece of the space. Custom name boards with logos, slogans, or gym names further strengthen brand visibility and create a strong visual connection that members instantly recognize. The takeaway is simple. The rig becomes part of the gym’s identity.

Where Function, Design, and Branding Come Together

The most impressive projects are the ones where everything comes together. Fully custom layouts, unique color combinations, and branded name boards create rigs that are as functional as they are visually striking.

These flagship rigs elevate the member experience by improving comfort, flow, and motivation. They increase the perceived value of the gym and help it stand out in competitive markets. A distinctive rig is not just equipment. It is a statement that leaves a lasting impression on members and visitors alike.

Build a Rig That Fits Your Gym

Your gym isn’t standard. Your rig shouldn’t be either.

Whether you already have a clear vision or are still exploring ideas, our team is ready to help you turn your space into a fully optimized training environment. Share your floor plans, discuss your branding goals, and explore layout options together with our engineers and designers. From the first sketch to the final installation, we will help you create a rig that fits your gym perfectly.

Request a quote >>

The post The Most Interesting Rig Structures We’ve Built to Date appeared first on Kingsbox.

If your bill has climbed 3 times or more from last year, you are not alone. The electricity prices are getting ridiculously high, and governments are promising us a lot of things. But as we saw in the past, not so many promises were not fulfilled, so it’s better to take the action into our hands.

To help you get your electricity bill under control in these chaotic times, we have prepared a guide with 7 actions:

1. Create reminders for switching off the lights

On every light switch or plug in the gym, attach a note saying: »Save electricity, save the earth.« Every person is good on the inside and wants the best for our planet, but sometimes we are just lazy, or we do things because out of habit. With this simple note, you can get them thinking if they really need to use the electricity. We strongly suggest you make the same note also for water usage.

2. Unplug the machines that are not in use

Do you really need to have all the machines pluged in when you don’t use them? Think about computer that you leave it open even when you are not in the office.

Do your clients really need a TV in the gym? Is an ambiental light in the sauna really necessary, even if there are no clients? Does all the cardio equipment need to be plugged in all the time even if nobody is using it?

3. Change all the light bulbs

Use cost-efficient light bulbs. Yes, it’s an investment, but you will see on your monthly electricity bill that it is worth it! It can make 10X the difference between a cheap and a cost-efficient light bulb.

4. Change the electrical cardio machines to air rowers and air bikes.

There is also another investment that will get your electricity bill down. Cardio machines are one of the biggest consumers of electricity in all gyms. Think about all the monitors and electro motors that need the power to work. If you change your cardio machines that work on electricity to an Air based cardio machines like Air rowers, Air bikes, and Air runners, you don’t need any plug-ins. Your clients are powering the machine and burning energy at the same time…and if you think about it, this is exactly why they came to your gym in the first place.

5. Limit hot shower time

Everybody like hot showers, but do we really need to have 30 minutes hot shower or is 5 minutes enough? Make a switch that will limit the hot water usage per person. This is how you can save a lot of money.

6. Lower the temperature in the gym

You can easily save a lot of money by turning your heating to 19 degrees. Your clients will warm up on Air runners and Air rowers… not by heating systems.

7. Limit the usage of hair dryers

Hair dryers are one of the most energy-consuming machines. Try to limit the time that your customers are using it. If you can, make them pay 1€ for the usage, we promise you, the usage will decrease.

With these simple steps, you can get your energy costs down, get your margin up and invest back in the business. And you know what? Your clients will probably not even notice the difference, and if they do, 100% certain that they will understand why you had to take those steps to survive the energy crisis. We are all in the same shit we all have the same energy problem at work and home.

They will be happy that you made those steps, so you can keep the gym open and invest money in new equipment and better service. 

Autor of the article: Dejan Kobal,  CO-CEO, Head of Marketing & Innovations

The post A profesional guide to save money on electricity in your gym appeared first on Kingsbox.

In most gyms people can choose to use for their strength training two strategies and two training modes in general ( obviously in addition to simple body weight :

1) The so-called free weights: Represented by tools such as: barbells, dumbbells and kettlebells.

2) Machines- so called- isotonic : leg curls, leg extensions, lat pull-downs, pulley cables, etc.

Which weight training style is best ?

The answer, as with most questions about fitness, is not simple.

Each of these methods to increase strength, muscle mass and endurance has advantages and disadvantages.

To choose the best workout or to use the best mix of the two, we need to understand how they differ.

In this article we will find out what each has to offer and what are the limits of their individual use.

Advantages of strength training

1. Decrease number of accidents.
2. Increased bone density.
3. Improvement of body composition.
4. Faster weight loss.
5. Easier weightloss maintenance.

Difference between free weights and isotonic machines

Free weights are the underrated heroes of any commercial gym.

Isotonic machines are large and flashy and always attract the attention of everyone, especially newcomers.

Too often, however, weights, barbells and dumbbells are left to collect dust, nothing more wrong.

Let us therefore analyse the specific pros and cons of both

Pros of free weights

Some people in the gym very mistakenly consider barbells and dumbbells antiquated.

Here are some good reasons to use them in your workout routine and if you are a gym owner consider buying them for your new facility.

1. Free weights are less expensive and take up less space.
2. They are more versatile and with this simple equipment you can really train every muscle group.
3. Free weights help develop more power than isotonic machines.
4. Training with free weights is a more efficient way to achieve most fitness goals, including increasing strength and muscle mass.
5. Free weight exercises better mimic neurological fitness models and improve real sports skills than those trained with isotonic machines.
6. Free weights better recruit smaller auxiliary muscles.

Here you can find an immense selection of free weights for your training.

Pro of isotonic machines

Isotonic machines can facilitate the approach of newcomers to gyms, considering the inexperience of new members, can help significantly avoid injuries.

Here are some advantages of using isotonic machines:

1. 1. Some isotonic machines are much more effective at isolating a single muscle or muscle group in order to overload it.
   2. Machines can make more efficient use of space in a gym where there are many people who train at the same time.
   3. Training with isotonic machines can be faster. For example, changing the load by increasing or decreasing it is generally more efficient and faster.
   4. They are generally safer for those who have just started training.

Here you can find all our isotonic training machines.

Other types of strength training

We think it’s fair to remind that free weight exercises and isotonic machines are not the only options for strength training.

Exercises that use only body weight can be a good way to train efficiently, both with free weights and with isotonic machines.

Free body exercises have advantages and disadvantages, just like any other type of strength training. Let’s discover them together.

1. 1. Free body training is affordable and inexpensive for anyone.
   2. You can switch from metabolic conditioning to strength training very quickly by increasing the speed and adding pliometric movements to your routine.
   3. Free body exercises are functional movements and improve core strength.
   4. Free movement improves balance.

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Some effective and efficient floor exercises can be in order squats, pushups, planks, lunges, burpees.

Here you can find a wide selection of Floor equipment and calisthenics.

Resistance bands

Another way to train strength in an easy way is to use resistance bands. Like free body training, this type of workout is quite affordable.

Resistance band training can be much more gentle than free weights or isotonic machines.

Unlike free weights, resistance bands can be used safely while exercising on your own.

The addition of resistance bands to exercises such as squats and bench press increases the difficulty and can effectively double the muscle strength and hypertrophy compared to using only weights.

Here you can find all our resistance bands for training and our accessories.

Isotonic machines vs free weights vs free body exercise

As with many other fitness issues, the answer is never one and final.

All training methods are valid.

Obviously depending on the type of customer you are dealing with, it is left to a good coach to choose how to train them.

Generally, we can say that isotonic machines  are better for beginners or advanced users such as bodybuilders, while free weights for those who know the physiology of movement. Elastic bands are recommendend for beginners of a certain age and for people who have to recover from an injury.

The post Training with isotonic machines vs free weights | Let’s discover the difference together appeared first on Kingsbox.

We all know how crowded gyms can be in winter, with classes full of new members who want to start their training path.

it’s wonderful, but what about energy costs?

In this guide, we will try to figure out how to help gym owners better manage electricity and gas usage to reduce energy bills.

The importance of energy management for gyms and fitness centers

Nowadays, we are spoilt of choice.

We have access to fitness centers with modern digital training equipment, which are lit by multiple football pitch, high wattage lights.

Many modern gyms are open 24 hours a day, 7 days a week, allowing members the freedom to train whenever they feel the need.

Although this kind of freedom can prove attractive to our customers, such constantly operating equipment can become a real black hole of energy consumption.

An effective energy management strategy will help keep energy consumption and bills as low as possible. Exploiting declines in attendance and using these periods to reduce energy consumption is one way to reduce the company’s overhead costs.

In addition, lower energy consumption means lower carbon emissions, which is great t0 help the environment.

Challenges and key considerations

Typically, the main challenge you might face when trying to save energy in your gym is the relationship with your customers.

Your gym members and their satisfaction should be high on your priorities list, so it’s important to keep them in mind when making changes.

For example, turning off the heating might make the workout less enjoyable.

So what can we do?

You should always try to find a balance between energy efficiency and comfort of the customer when changes are made to optimize the energy savings of your gym.

One tip that might come in handy is to place signs or notices in the gym areas to inform people of the reasons for which certain changes have been made.

This way, your gym goers will be aware of your goals to improve energy saving.

You might also want to leave ways to get feedback at the gym to find out what members think.

Tips for energy saving in gyms

Taking measures to save energy in your gym can help reduce costs and can also benefit the environment.

Below are some tips to help you save energy during cooler and quieter periods.

1. Keep only certain areas of the gym on based on the presence of customers.

Gyms have hundreds of pieces of equipment that are often left on at the same time. Instead of leaving all machines on standby, turn off a part of them.

Remember that : It makes no sense to keep 100 machines running if there are only a handful of people in the gym.

2. Reshaping training times

Past attendance data comes in handy in this case. Analyzing the frequency levels in the previous winter months may help you better understand the situation.

A trivial example : If you are a gym that is open late into the night and there was a two-week period in December when only a small percentage of members used the gym late at night, Please note in your terms and conditions that you reserve the right to close early in off-peak periods.

Make this information perfectly clear to new members from the beginning, you may save a real fortune in some cases.

3. Use less heating and buy more efficient appliances

When we train, our body heat naturally increases, just a little warm-up will remove the chill at the beginning of the day. The rest will be done by the group of customers with their natural warmth.

Evaluate the efficiency of all the appliances you have in the changing rooms. Start by asking yourself these simple questions.

1. 1. Are your hair dryers all energy classes A?
   2. Are you using LED lightbulbs in your gym?
   3. Are your shower heads energy efficient?
   4. Use water mixers in time?

You will be surprised how small changes can save you a lot of money in energy.

4. Placing motion sensors in changing rooms

In addition to adding energy-efficient appliances to changing rooms, you might also invest in motion sensors to make sure that energy is not being used unnecessarily.

Leaving lights and other electrical devices on when not in use can cause excessive energy consumption, even if the appliances have an ECO FRIENDLY energy label.

Adding motion sensors set to turn off lights and appliances when the room is not occupied could help reduce energy waste.

5. Turn off music and TVs

One of the first things you notice when you walk into a gym is loud music that resonates throughout the gym. Our advice, in case the gym is half empty, is to limit this practice, as most people still listen to music through their own headphones. Especially in commercial gyms.

In many modern gyms are dozens of LED televisions proudly mounted over the equipment, providing the entertainment people need during their workouts.

Make sure you don’t waste unnecessary energy by turning off the TVs instead of leaving them on standby.

P.s. You should remember and remind your customers that they are here to train, not to catch up on the New York stock exchange

6.Buy the right gym equipment

Not always having a thousand electric machines is the best solution. For example, we could replace the electric treadmills with the kinetic energy treadmills that are powered by running, such as the Assault Air Runner

Veering towards the functional fitness for years has become the rising trend. And right now in this period of uncertainty related to such high energy costs it is vital to tack on simple and functional equipment. So, more space for barbells, kettlebbells and dumbbells.

Thanks to these choices, you could set your course towards a great deal of energy saving.

Conclusions

While some of these tips may seem a bit pedantic, they could really help you save money during this time of crisis, allowing you to focus your finances on something more important.

Discounts and offers

At KingsBox, we are always at the side of fitness companies. We have always demonstrated this. Right now more than ever, this effort must be prolonged and so we decided to add many products to our discount section of gym equipment.

Follow this link and discover our offers.

The post How to save energy costs in the gym and CrossFit box appeared first on Kingsbox.

Don’t worry, this article will list all the key features you should be mindful of and all the different advantages and disadvantages of different Rig structures.

What you should consider before choosing a Rig?

A list of things you should consider so the Rig you end up choosing will fit your and your customers’ needs.

How many pull up/squat stations the Rig has: Imagine this, you spend a lot of money for a Rig structure just to find out it doesn’t have enough squat stations. Check that your the rig has enough Pull Up stations, barbell holders for squat stations and an option to hand your gymnastic rings. Consider first how many people you want to train at the same time and what type of training you want to teach. Then make sure your Rig enables all that.

The structure should be stable, don’t waste your money on Rigs that wiggle and woggle when you are doing your muscle-ups. The rig should be firmly fixed to the floor or the wall.

The price. The price for rig structure can be very pricy or very cheap, but there is not a definite rule that says that the cheapest Rig means low quality. If you make your research you can find a quality rig that you will not have to rob a bank for. There may be a special offer or a bargain.

The Rig should be made to last. You should invest in a Rig that will last you for years, trough all that pull-ups, muscle-ups that will be performed on it daily. Before you buy, consider different brands, read the reviews and forums.

Optimize the space. You can find rigs in all shapes and sizes. The rig you en up choosing will be affected by the space you have. If you have just a part of the garage or the whole warehouse, the end product will look different. Optimize the rig so that the space you have left for free weight training will benefit. The best manufacturers will consider your wishes and needs to customize the end result.

Different brands offer custom options:

#KingsBox

#Rogue Fitness

#Eleiko Sports

# Vulcan Strenght

# Again Faster

Keep in mind that structure is probably the most important element of your gym. This is a major investment, one for which you have to take your time and evaluate all options. We hope this article has been helpful to you and that you will be able to find an ideal property for you.

Of course we are interested in your opinion. We invite you to share your doubts with us and write them in the comments below the article. Good workout!

The post Choosing the right rig structure for your gym – a buyers guide appeared first on Kingsbox.

In this article I will give you some tips on how to increase your client base without spending too much money.

However, even if you take your box as a business never forget about you clients. Many boxes make a general mistake by focusing all their efforts on bringing new customers in. This is something to be avoided at all costs. In a business like this, returning customers are everything. Since there are only so much people in your city/town/district, most of your efforts should be in retaining the client base you already have.

There are several methods to do that:

Keep learning

If you are the owner and coach it’s not easy but you should always learn new methods, styles, techniques. As an owner who employs coaches/trainers, you should invest in their knowledge. Never ever sleep on your knowledge. Nowadays everybody is connected to the world trough social media and people will notice if the Functional World does new things and your Box lags behind.

I have a special mindset in my business that can transfer to all business branches. I always think that my competitor does not stop. Whoever he is, he is always testing new methods, reads articles, attends events and does everything I should do. My competition is always evolving and I should, too. Every time I procrastinate, I think about my competitor, who is learning while I am not and that gives me motivation to lift my ass and hustle. People always want the most for their money and you should always give the best you can for their money.

Make them feel special (Offline)

Whenever they do their first pull-up, muscle up, first double-under or achieve a PR make them feel special. Cheer them up, clap and give them attention. This is the magic of Functional word, this is what people want, and they want it more and more. This is why people choose Functional and not any other sport and you must not forget that as the owner. I know it is difficult to do it every time and after tens or hundreds of clients. However, every single one is important and the same as the first one. I have seen many boxes losing their passion, consequently members felt betrayed and left the gym although they used to be loyal customers.

Each individual comes to the Box with his or hers personal emotional baggage. The secret to success is to relieve all of their stress for an hour or so. It might be easy for the first couple of months but it is hard to keep the same amount of passion for years.

Make them feel special (Online)

Oh, the mighty power of the Internet! You cannot even imagine how powerful the web is until you use it correctly. There are so many options to maintain your client base online that I don’t even know where to begin. However, I will give you a few tips that you should implement right away. (Today, not tomorrow, you competition might already be doing all this things!)

Socials

It is no news that you will need a Facebook profile. But is your Box on Snapchat and Instagram? If your answer is NO you really have to get in the game again. You don’t want to fall behind but rather overtake your competition and do it FAST! If you are wondering why Facebook is not enough and it’s almost doctor’s order to be present on Instagram and Snapchat.

The two social networks are growing and they are growing fast. Do me a favor and ask your clients who has Instagram and Snapchat. I bet 70% of them will have Instagram and about 40% of them will say they are active on Snapchat. So why miss the opportunity for free marketing?

So how to take advantage of Facebook, Instagram and Snapchat to retain you clients base?

Facebook

Imagine Facebook as a river with two banks – Private and Public. Never anchor on just one of them!

In the Private world of Facebook, create a group for your members, where they can post their PR or share the latest quinoa recipe with their fellow athletes. Thanks to such Facebook group they will not feel as a part of a community just when they are actually in the gym, but in their spare time as well. I advise you to be strict – group should be strictly private and limited to members only. Once a member leaves the Box, he loses his right to stay in the group.

You should create a public profile as well. Post accomplishments of your clients, share their pictures…and don’t forget to tag them! Not only will they feel special, they will find great pride if their picture gets likes and comments. It’s no quantum physics, but plain sociology – people like to feel they belong somewhere. I know it is a lot of extra work, but it is an important part of your business and can give you a competitive advantage.

Instagram

Did you know that an average person has an attention span of approximately 8 seconds? That is why you need instant photos, instant filters, instant likes. Posting good pictures can be crucial for marketing your Box. Find a good photographer, either on your friends list or on yellow pages, to take professional pictures of your members. They will be delighted! Well, there might be some camera-shy people in your gym. Words like “Don’t you want to have pictures of when you were fit to show your grandchildren?” work every time!

The same goes for videos. Professional video will testify your quality. Again, people will repost your content and according to some studies we prefer videos to pictures. So, find someone with a camera and roll!

Snapchat

Want to attract those customers who haven’t been to the gym for a while? While snapchating, ask your customers who they long for in the gym. They will list those athletes who did not attend classes for some time. The absent ones will probably be back in no time once they hear they are missed by others.

Challenge your clients

Let’s admit it – despite the number of different WODs, Functional training can become mundane and predictable. So what do you have to do to break the routine?

Make team WODs: there is nothing more exciting and challenging than a team WOD. Who doesn’t love to compete with other people, especially when they are working in teams. It’s just too much fun! Not only will it be amusing, it will also give an extra boost to your community. Make sure that the teams are barbelld!

Turn warm-ups into games: athletes will say that warm up is the most boring part, so let’s turn this crucial element of training into something entertaining. Your clients will talk about all the fun they had with their friends. And you want them to talk about your gym, right?

Organize in-house competitions: What better way to challenge your clients than arranging a little competition? However, there is a catch. Competitions might have an opposite effect and drive people away if not done right. How would you feel if there were competitions every week and you would finish last every time? Yeah, I thought so! Make sure you have scaled competitions or even team competitions so even your weakest members have a chance to win and experience that feeling of accomplishment. Once they are hooked there is no return, you have a customer for life. You just have to be creative so everybody has a chance to win not just the one who makes the fastest FRAN.

Programming: I am no coach and I never said I was. But I do know something about Functional training and if the programming is bad and it doesn’t give me a personal challenge I am out.

Go out of the gym: This might sound a bit off, but why not challenge your clients and go in the mountains? You aren’t forced to stay in your Box. Make your clients feel something special. Hike a mountain or go for a bike ride and make them feel what a human body can do! I can tell you they will want more of that community and accomplishment feeling.

Community

By now you should know that the community is the most important thing. But what does it really mean?

There is a saying in the Functional world: “Those who finish last are the ones that are cheered on the most”. And this is why functional training is so special. You always cheer the ones who finish last. And those who finish before the last one will help to cheer them too. This is what people outside of this world don’t understand and this is what keeps people coming back, this is the famous “community”.

So do whatever it takes to keep the community strong.

Organize barbecues, trips, seminars, cheer your clients at events, follow them on social media, support them at real life events etc. If you will do all of the above, no one will leave your Box, I can you guarantee you that.

So now that we have learned how to retain your current client base we get to the point where we need to grow our box with new clients. Please, follow my advice and first take care of your loyal clients and then start acquiring new ones. The cost of keeping current customers is much lower than getting always new ones!

Now than your Box is all sorted out and your loyal members keep coming back, it is time to find new devotees. Here is how:

How to get new members Online:

1. Look for additional value when buying equipment

Spend the money for your new equipment wisely. Some suppliers like KingsBox will not only provide you with quality sports gear, but also take care of your online marketing. What’s more, they will help you organize competitions, sponsor your athletes and lots more. So why not take advantage of this and start strong from the word go? Not all sellers will give you such a treatment and you’ll have to spend around 1000$ to cover those expenses. Plus, KingsBox already has 14.000 Italian followers on Instagram, more than any other profiles in Italy, with no fakes.

2. Virtual mouth to mouth advertising

Remember those loyal clients that you – thanks to our advice – treat so nicely? Well, all of your patience with them will be repaid a thousand times. Your clients are no aliens, they use social media and they post PRs, first pull ups, Box picnics and bike rides. His or her friends will see the posts, too and sooner or later they will get interested. It’s free marketing with a large reach among your Facebook friends and your clients Facebook friends… the list could go on and on.

3. Social media profiles

In the first part we learned how to use social media to keep you customers, now we will take a look at how online profiles help us attract new customers.

When it comes to Facebook, you should post at least one public picture or video per day. So gather all the photo materials you have and send them into online orbit. Do not forget to tag people on pictures as you go! The same goes to Instagram.

Let’s close our eyes and imagine for a little bit. You post a picture of a Snatch workout saying “Alex just made a new PR of 70kg!” Don’t just tag Alex, but also Alice who is sweating in the back and Marco who already finished his WOD and is now cheering the others. Locally, your post will go viral. If 200 of Alex’s, Alice’s and Marco’s friends see it, your mission for the day is done. How will this bring you new clients, you wonder? People can’t help themselves but question why is it so special when someone makes a new PR or make a pull up for the first time and they will want to discover it sooner or later. Be creative – post interviews with your clients, publish some of your accomplishments… Basically, post content that your friends will share or repost!

Facebook also gives you the possibility of payed Facebook ads. They are a powerful weapon but cannot be covered in a paragraph – stay tuned for a longer article on the subject!

How to get members offline:

Free classes

At the beginning of the new season most of gyms offer a free class or a set of lessons to excite new clients. Since all Boxes are doing it, you’ll have to be pretty special to win customer’s attention. Here is what you should do:

Get personal: it’s important to get to know your clients on an individual basis, although you only have one free class to do it. Allocate time after class to talk to each client one-on-one. Discover their problems and reasons for joining a gym. Do they suffer from a lack of motivation? Do they want to look their best for an upcoming event? Find out what they’re looking for, and then make sure you communicate how your gym will empower them and help solve their problem.

Incentivize: Offer a special discount on your regular fees and tell attendees that the discount is only available to those who sign up on the day of the free class.

Make a Follow-Up with structured offers: Make sure you take contact details – phone number, email – and follow up personally with each client within seven days. Some clients will sign up after they have chatted with you on the phone, others will need additional motivation and encouragement to join. Clients who are price conscious are more likely to be persuaded with a discount.

“You + Friend” deal: If you need to boost your numbers, offer a special deal where two friends can visit your gym at a discounted rate (2-4-1, buy one get one half price). It’s a good way to get additional people through the door and consequently increase your revenue.

Trade Services with Clients

If you’re trying to save on marketing expenses, trading services with clients can be a great way to upgrade your promotional materials.

Since you know your clients well, reach out to those who have skills that can improve your business image. Find someone whose hobby is photography or who has IT knowledge to build your website. One of your athletes could write an article for the local newspaper. In exchange for their effort, offer them free classes.

3. Seek Out New Audiences

How often are you and your business exposed to new audiences? The more people who see and hear about your business, the greater your chances are of acquiring new clients.

Networking groups, companies, and service groups are all good places to find new audiences. Talk to your friends who work in these sorts of organizations and get them to put you in contact with event coordinators. Offer to host a talk on fitness and focus on issues that are pertinent to the group you’re speaking with. For instance, how can a company make their office healthier on a day-to-day basis? How can office workers with sedentary lifestyles integrate fitness into their busy schedules?

The point here is to avoid going in with a hard-sell approach. Offer valuable information and you’ll gain exposure, build credibility and attract new clients.

4. Host Classes Outdoors

Imagine this: you hold a couple of classes outdoors in a crowded park or near a busy forest path. Choose an appealing WOD and you’ll have some curious passer-by’s asking you what’s going on. Make sure you have some flyers or business cards on hand.

There are over 400 boxes in Italy alone, and it’s common for multiple businesses to co-exist within the same city. While this is great news for the growth of the industry, it can change finding new clients into an intense competition. However, I do believe that following the above mentioned steps will help you succeed!

The post How to attract more people to your Box? appeared first on Kingsbox.

1) Make note of all potential costs

You must give yourself a budget to work with and establish the limit you can pay.

The biggest chunk of your money will go to your monthly costs like renting the place, electricity and other running costs, accounting services, marketing and potentially for salaries if you are planning to hire people. Make sure that they are not too high before you open and spare yourself future headaches.

Then there is the cost of equipping and potentially renovating the place. This investment will depend on that budget you have to work with. But no matter your budget, do the research, consider what you really need in your gym. Or ask the experts, the best brands that offer the equipment will have agents that will consider your wishes, needs, and budget and create the list of the equipment for your gym.

What costs should you consider:

Do you have to renovate the place: demolishing walls, building locker rooms, painting the walls … You can do the easier things by yourself or with the help of your friends, but for the bigger building projects, you will probably need to hire somebody.
Buying equipment: buying used or new equipment. My suggestion is not to buy expensive equipment that will be high quality but you will pay extra for the brand name on it. Or buy cheap equipment on e-bay that will not last you long and you will end up having to replace most of it. Search for the good quality equipment that is not overpriced, like KingsBox for example. The prices for a gym (depending on its size) go somewhere around 5.000 to 25.000 €. If you go for a high-end brand you will pay somewhere in between 16.000 and 40.000 € for the same set of equipment.

2) The location

You know what they say: location, location, location. And it is true, the location is very important, but will also affect how much you spend on the rent. If you can afford to rent in the center of the town, go for it. But if your budget will not allow it, find a well-connected place in the suburbs with a good parking space. You can always upgrade when your business starts binging money. Owning a functional fitness gym has the advantage that you pack it up quickly and easily.

When you know the part of town you want to be located at, start searching for warehouses, old factories, closed businesses. Search for available spaces near shopping centers: good parking, plus people are already used to coming there. Research online and also ask around, some spaces won’t be listed, but you might know a fired of a friend who knows a guy

And the most important thing: sleep on it, don’t jump at the first location you find.

OK, you found the location with the perfect space, what is next?

3) Recruiting new gym members

Marketing. It will be the most important thing when you first start. You have to get the word out there. People must first know you, your offer and where to find you before they can come for their first class. Here are some quick tips:

Exist on social media. Create your Instagram, Facebook and Snapchat account. Post photos, stories and reviews of your gym regularly.
Make appearances on local happenings, spread the word to make connections.
Show people that you are an expert in your field, write a blog.
Help organize local competitions, sports camps, and fairs where you can meet your potential customers.
Put some ads in your local paper on your local radio, billboards, make pamphlets…

If you want to learn more about how to grow your gym business, there is a more detailed article that you can find here: link.

4) Opening your gym means that you are a businessman

Functional fitness is all about the community, helping and supporting others, but this does not mean you should offer free memberships to all of your friends and family. You have to run your gym like it is a business, you have to pay that rent and electricity every month so you must earn the money. You can offer some discounts for students, new customers, loyal members and so on, just make sure you earn enough to not just barely make it through the month. With those extra earnings, you can buy new equipment, upgrade your facility or you can invest it in your or your coaches education. All of this will help you offer more value to your customers.

5) Don’t give up and don’t forget to train

Don’t forget why you wanted to open your gym in the first place. Functional fitness is your passion. So make time for it. Keeping yourself in shape and showing the passion for the sport will encourage and inspire your customers to do the same.

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So what are you waiting for? Remember what Walt Disney said: All our dreams can come true if we have the courage to pursue them.

The post The 5 crucial steps you must not skip when you are opening your gym. appeared first on Kingsbox.

If you own a business, having a gym for your employees could bring enormous long-term benefits. It often happens that your employees work long hours, perhaps sitting in front of a desk for most of their time.

Such sedentary lifestyle can have many harmful effects, including an increased likelihood of developing diseases such as obesity and more.

Although it is the employee’s responsibility to take care of their health, as an employer you should be interested in promoting a healthy workforce. One way to improve the physical fitness of your employees is to invest in a corporate gym. The long-term benefits could far outweigh the initial cost.

A set like this in the photo could be perfect to start building your office gym at a low cost.

Benefits of an office gym

Constant work stress and frustration can reduce the productivity of your employees. Offering your employees, a convenient means of releasing tension could indirectly improve the profits of your company. It might sound strange, but it’s the truth.

Helping your employees find time to exercise more easily will improve their health and well-being, which will increase their productivity and bring significant financial benefits to your business.

Here is an example of our headquarters: we’ve experienced the benefits of an office gym ourselves.

Increased productivity

A cost-benefit analysis of company gyms found that for every Euro spent on equipment, up to 5 Euros were saved in services related to the health of their employees.

Companies that have started a fitness programme for their workers have benefited instantly from this investment: the results were a drastic reduction of sick leaves and the increased productivity.

Improved mood

A healthy and fit employee is a happy employee. Regular exercise, at least three times a week, helps promote the release of endorphins, which improves the mood. Exercise also helps you sleep better and have more energy during the day.

A positive and energetic workforce collaborates better and transmits this energy back to its customers, which means that investing in a corporate gym could improve both the productivity of your company and the quality of the service offered to your customers.

A gym in the office can be a very interesting advantage for your employees. This can improve the company’s ability to hire new workers as well as retain already hired ones. The prospect of saving money otherwise spent on a gym membership serves as an important financial incentive for them.

By having an office gym, you spare your employees from wasting valuable time driving to a gym and back.

Employees will appreciate the ability to use their spare time more productively. Being able to train during the lunch break helps them improve their free time management.

Thank you for taking the time to read the whole article. To find more about the solutions available to create your office gym, please visit our dedicated section.

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