{"id":245571,"date":"2021-09-06T14:07:44","date_gmt":"2021-09-06T12:07:44","guid":{"rendered":"https:\/\/prod.kingsbox.com\/blog\/?p=245571"},"modified":"2022-05-20T17:04:22","modified_gmt":"2022-05-20T15:04:22","slug":"how-to-attract-more-people-to-your-box","status":"publish","type":"post","link":"https:\/\/kingsbox.com\/blog\/en\/tips-for-gym-owners\/how-to-attract-more-people-to-your-box\/","title":{"rendered":"How to attract more people to your Box?"},"content":{"rendered":"<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Admit it or not, your box is a business. We all know that the community is all about helping people and being around like-minded individuals who push each other to their limits and beyond. But in the end Box owners still have to make money to survive and buy new equipment, to keep the place clean, organize\u00a0<\/span><\/span><\/span><\/span><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">competitions, provide wages for coaches, pay licenses and all the seminars where they learn the knowledge that they transfer to you etc. Believe me, the costs add up quickly. The easiest way to have a better box is to have more clients.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">In this article I will give you some tips on how to increase your client base without spending too much money.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">However, even if you take your box as a business never forget about you clients. Many boxes make a general mistake by focusing all their efforts on bringing new customers in. This is something to be avoided at all costs. In a business like this, returning customers are everything. Since there are only so much people in your city\/town\/district, most of your efforts should be in retaining the client base you already have. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">There are several methods to do that:<\/span><\/span><\/span><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Indice dei contenuti<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ef932e92970\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ef932e92970\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/kingsbox.com\/blog\/en\/tips-for-gym-owners\/how-to-attract-more-people-to-your-box\/#Keep_learning\" >Keep learning<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/kingsbox.com\/blog\/en\/tips-for-gym-owners\/how-to-attract-more-people-to-your-box\/#Make_them_feel_special_Offline\" >Make them feel special (Offline)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/kingsbox.com\/blog\/en\/tips-for-gym-owners\/how-to-attract-more-people-to-your-box\/#Make_them_feel_special_Online\" >Make them feel special (Online)<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Keep_learning\"><\/span><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Keep learning<\/b><\/span><\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">If you are the owner and coach it\u2019s not easy but you should always learn new methods, styles, techniques. As an owner who employs coaches\/trainers, you should invest in their knowledge. Never ever sleep on your knowledge. Nowadays everybody is connected to the world trough social media and people will notice if the Functional World does new things and your Box lags behind.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-158874 size-medium\" src=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132708-1-800x533.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132708-1-800x533.jpg 800w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132708-1-768x512.jpg 768w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132708-1-300x200.jpg 300w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132708-1-510x340.jpg 510w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132708-1.jpg 960w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">I have a special mindset in my business that can transfer to all business branches. I always think that my competitor does not stop. Whoever he is, he is always testing new methods, reads articles, attends events and does everything I should do. My competition is always evolving and I should, too. Every time I procrastinate, I think about my competitor, who is learning while I am not and that gives me motivation to lift my ass and hustle. People always want the most for their money and you should always give the best you can for their money.<\/span><\/span><\/span><\/span><\/p>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"Make_them_feel_special_Offline\"><\/span><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Make them feel special (Offline)<\/b><\/span><\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Whenever they do their first pull-up, muscle up, first double-under or achieve a PR make them feel special. Cheer them up, clap and give them attention. This is the magic of Functional word, this is what people want, and they want it more and more. This is why people choose Functional and not any other sport and you must not forget that as the owner. I know it is difficult to do it every time and after tens or hundreds of clients. However, every single one is important and the same as the first one. I have seen many boxes losing their passion, consequently members felt betrayed and left the gym although they used to be loyal customers.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img decoding=\"async\" class=\"alignnone wp-image-158879 size-medium\" src=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132801-1-800x534.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132801-1-800x534.jpg 800w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132801-1-768x513.jpg 768w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132801-1-1600x1069.jpg 1600w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132801-1-300x200.jpg 300w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132801-1-510x341.jpg 510w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132801-1.jpg 1638w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Each individual comes to the Box with his or hers personal emotional baggage. The secret to success is to relieve all of their stress for an hour or so. It might be easy for the first couple of months but it is hard to keep the same amount of passion for years. <\/span><\/span><\/span><\/span><\/p>\n<h2 align=\"JUSTIFY\"><span class=\"ez-toc-section\" id=\"Make_them_feel_special_Online\"><\/span><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Make them feel special (Online)<\/b><\/span><\/span><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Oh, the mighty power of the Internet! You cannot even imagine how powerful the web is until you use it correctly. There are so many options to maintain your client base online that I don\u2019t even know where to begin. However, I will give you a few tips that you should implement right away. (Today, not<\/span><\/span> <span style=\"color: #222222;\"><span lang=\"en-US\">tomorrow<\/span><\/span><span style=\"color: #222222;\"><span lang=\"en-US\">, you competition might already be doing all this things!)<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Socials<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">It is no news that you will need a Facebook profile. But is your Box on Snapchat and Instagram? If your answer is NO you really have to get in the game again. You don\u2019t want to fall behind but rather overtake your competition and do it FAST! If you are wondering why Facebook is not enough and it\u2019s almost doctor\u2019s order to be present on Instagram and Snapchat.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">The two social networks are growing and they are growing fast. Do me a favor and ask your clients who has Instagram and Snapchat. I bet 70% of them will have Instagram and about 40% of them will say they are active on Snapchat. So why miss the opportunity for free marketing?<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">So how to take advantage of Facebook, Instagram and Snapchat to retain you clients base?<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Facebook<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Imagine Facebook as a river with two banks \u2013 Private and Public. Never anchor on just one of them!<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">In the Private world of Facebook, create a group for your members, where they can post their PR or share the latest quinoa recipe with their fellow athletes. Thanks to such Facebook group they will not feel as a part of a community just when they are actually in the gym, but in their spare time as well. I advise you to be strict \u2013 group should be strictly private and limited to members only. Once a member leaves the Box, he loses his right to stay in the group.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">You should create a public profile as well. Post accomplishments of your clients, share their pictures\u2026and don\u2019t forget to tag them! Not only will they feel special, they will find great pride if their picture gets likes and comments. It\u2019s no quantum physics, but plain sociology \u2013 people like to feel they belong somewhere. I know it is a lot of extra work, but it is an important part of your business and can give you a competitive advantage.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img decoding=\"async\" class=\"alignnone wp-image-158469 size-medium\" src=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/Social-800x534.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/Social-800x534.jpg 800w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/Social-768x512.jpg 768w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/Social-300x200.jpg 300w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/Social-510x340.jpg 510w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/Social.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Instagram<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Did you know that an average person has an attention span of approximately 8 seconds? That is why you need instant photos, instant filters, instant likes. Posting good pictures can be crucial for marketing your Box. Find a good photographer, either on your friends list or on yellow pages, to take professional pictures of your members. They will be delighted! Well, there might be some camera-shy people in your gym. Words like &#8220;Don\u2019t you want to have pictures of when you were fit to show your grandchildren?&#8221; work every time!<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">The same goes for videos. Professional video will testify your quality. Again, people will repost your content and according to some studies we prefer videos to pictures. So, find someone with a camera and roll! <\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Snapchat<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Want to attract those customers who haven\u2019t been to the gym for a while? While snapchating, ask your customers who they long for in the gym. They will list those athletes who did not attend classes for some time. The absent ones will probably be back in no time once they hear they are missed by others.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Challenge your clients<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Let\u2019s admit it \u2013 despite the number of different WODs, Functional training can become mundane and predictable. So what do you have to do to break the routine?<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><i>Make team WODs<\/i><\/span><\/span><span style=\"color: #222222;\"><span lang=\"en-US\">: there is nothing more exciting and challenging than a team WOD. Who doesn&#8217;t love to compete with other people, especially when they are working in teams. It\u2019s just too much fun! Not only will it be amusing, it will also give an extra boost to your community. Make sure that the teams are barbelld!<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><i>Turn warm-ups into games<\/i><\/span><\/span><span style=\"color: #222222;\"><span lang=\"en-US\">: athletes will say that warm up is the most boring part, so let\u2019s turn this crucial element of training into something entertaining. Your clients will talk about all the fun they had with their friends. And you want them to talk about your gym, right?<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><i>Organize in-house competitions<\/i><\/span><\/span><span style=\"color: #222222;\"><span lang=\"en-US\">: What better way to challenge your clients than arranging a little competition? However, there is a catch. Competitions might have an opposite effect and drive people away if not done right. How would you feel if there were competitions every week and you would finish last every time? Yeah, I thought so! Make sure you have scaled competitions or even team competitions so even your weakest members have a chance to win and experience that feeling of accomplishment. Once they are hooked there is no return, you have a customer for life. You just have to be creative so everybody has a chance to win not just the one who makes the fastest FRAN.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><i>Programming<\/i><\/span><\/span><span style=\"color: #222222;\"><span lang=\"en-US\">: I am no coach and I never said I was. But I do know something about Functional training and if the programming is bad and it doesn&#8217;t give me a personal challenge I am out. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><i>Go out of the gym<\/i><\/span><\/span><span style=\"color: #222222;\"><span lang=\"en-US\">: This might sound a bit off, but why not challenge your clients and go in the mountains? You aren\u2019t forced to stay in your Box. Make your clients feel something special. Hike a mountain or go for a bike ride and make them feel what a human body can do! I can tell you they will want more of that community and accomplishment feeling.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-158884 size-medium\" src=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132859-1-800x534.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132859-1-800x534.jpg 800w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132859-1-768x513.jpg 768w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132859-1-1600x1069.jpg 1600w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132859-1-300x200.jpg 300w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132859-1-510x341.jpg 510w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2020\/01\/PSX_20200108_132859-1.jpg 1635w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Community<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">By now you should know that the community is the most important thing. But what does it really mean?<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">There is a saying in the Functional world: \u201cThose who finish last are the ones that are cheered on the most\u201d. And this is why functional training is so special. You always cheer the ones who finish last. And those who finish before the last one will help to cheer them too. This is what people outside of this world don&#8217;t understand and this is what keeps people coming back, this is the famous \u201ccommunity\u201d.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">So do whatever it takes to keep the community strong.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Organize barbecues, trips, seminars, cheer your clients at events, follow them on social media, support them at real life events etc. If you will do all of the above, no one will leave your Box, I can you guarantee you that.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">So now that we have learned how to retain your current client base we get to the point where we need to grow our box with new clients. Please, follow my advice and first take care of your loyal clients and then start acquiring new ones. The cost of keeping current customers is much lower than getting always new ones!<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Now than your Box is all sorted out and your loyal members keep coming back, it is time to find new devotees. Here is how:<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span style=\"font-size: large;\"><span lang=\"en-US\"><b>How to get new members Online:<\/b><\/span><\/span><\/span><\/span><\/span><\/h3>\n<ol>\n<li>\n<h4 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Look for additional value when buying equipment<\/b><\/span><\/span><\/span><\/span><\/h4>\n<\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Spend the money for your new equipment wisely. Some suppliers like KingsBox will not only provide you with quality sports gear, but also take care of your online marketing. What\u2019s more, they will help you organize competitions, sponsor your athletes and lots more. So why not take advantage of this and start strong from the word go? Not all sellers will give you such a treatment and you\u2019ll have to spend around 1000$ to cover those expenses. Plus, KingsBox already has 14.000 Italian followers on Instagram, more than any other profiles in Italy, with no fakes.<\/span><\/span><\/span><\/span><\/p>\n<ol start=\"2\">\n<li>\n<h4 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Virtual mouth to mouth advertising<\/b><\/span><\/span><\/span><\/span><\/h4>\n<\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Remember those loyal clients that you \u2013 thanks to our advice \u2013 treat so nicely? Well, all of your patience with them will be repaid a thousand times. Your clients are no aliens, they use social media and they post PRs, first pull ups, Box picnics and bike rides. His or her friends will see the posts, too and sooner or later they will get interested. It\u2019s free marketing with a large reach among your Facebook friends and your clients Facebook friends\u2026 the list could go on and on. <\/span><\/span><\/span><\/span><\/p>\n<ol start=\"3\">\n<li>\n<h4 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\"><b>Social media profiles<\/b><\/span><\/span><\/span><\/span><\/h4>\n<\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">In the first part we learned how to use social media to keep you customers, now we will take a look at how online profiles help us attract new customers.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">When it comes to Facebook, you should post at least one public picture or video per day. So gather all the photo materials you have and send them into online orbit. Do not forget to tag people on pictures as you go! The same goes to Instagram.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Let\u2019s close our eyes and imagine for a little bit. You post a picture of a Snatch workout saying \u201cAlex just made a new PR of 70kg!\u201d Don\u2019t just tag Alex, but also Alice who is sweating in the back and Marco who already finished his WOD and is now cheering the others. Locally, your post will go viral. If 200 of Alex\u2019s, Alice\u2019s and Marco\u2019s friends see it, your mission for the day is done. How will this bring you new clients, you wonder? People can\u2019t help themselves but question why is it so special when someone makes a new PR or make a pull up for the first time and they will want to discover it sooner or later. Be creative \u2013 post interviews with your clients, publish some of your accomplishments\u2026 Basically, post content that your friends will share or repost!<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #222222;\"><span lang=\"en-US\">Facebook also gives you the possibility of payed Facebook ads. They are a powerful weapon but cannot be covered in a paragraph \u2013 stay tuned for a longer article on the subject!<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: large;\"><span lang=\"en-US\"><b>How to get members offline:<\/b><\/span><\/span><\/span><\/h3>\n<h3 align=\"JUSTIFY\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-158484 size-medium\" src=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/FSM_2252-800x534.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/FSM_2252-800x534.jpg 800w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/FSM_2252-768x513.jpg 768w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/FSM_2252-300x200.jpg 300w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/FSM_2252-510x341.jpg 510w, https:\/\/kingsbox.com\/blog\/wp-content\/uploads\/2017\/10\/FSM_2252.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3 align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>Free<\/b><\/span><\/span><\/span><b> <\/b><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span lang=\"en-US\"><b>classes<\/b><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-US\">At the beginning of the new season most of gyms offer a free class or a set of lessons to excite new clients. Since all Boxes are doing it, you\u2019ll have to be pretty special to win customer\u2019s attention. Here is what you should do:<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-US\"><b>Get personal<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">: it\u2019s important to get to know your clients on an individual basis, although you only have one free class to do it. Allocate time after class to talk to each client one-on-one. Discover their problems and reasons for joining a gym. Do they suffer from a lack of motivation? Do they want to look their best for an upcoming event? Find out what they\u2019re looking for, and then make sure you communicate how your gym will empower them and help solve their problem.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Incentivize:<\/span><\/span> <span style=\"color: #000000;\"><span lang=\"en-US\">Offer a special discount on your regular fees and tell attendees that the discount is only available to those who sign up on the day of the free class.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-US\"><b>Make a Follow-Up with structured offers:<\/b><\/span><\/span> <span style=\"color: #000000;\"><span lang=\"en-US\">Make sure you take contact details &#8211; phone number, email &#8211; and follow up personally with each client within seven days. Some clients will sign up after they have chatted with you on the phone, others will need additional motivation and encouragement to join. Clients who are price conscious are more likely to be persuaded with a discount.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\">\u201c<\/span><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-US\"><b>You + Friend\u201d deal:<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"> If you need to boost your numbers, offer a special deal where two friends can visit your gym at a discounted rate (2-4-1, buy one get one half price). It\u2019s a good way to get additional people through the door and consequently increase your revenue.<\/span><\/span><\/span><\/span><\/p>\n<h3 align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>Trade Services with Clients<\/b><\/span><\/span><\/span><\/span><\/h3>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">If you\u2019re trying to save on marketing expenses, trading services with clients can be a great way to upgrade your promotional materials.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #000000;\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\">Since you know your clients well, reach out to those who have skills that can improve your business image. Find someone whose hobby is photography or who has IT knowledge to build your website. One of your athletes could write an article for the local newspaper. In exchange for their effort, offer them free classes. <\/span><\/span><\/span><\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"color: #000000;\"><span lang=\"en-GB\">Seek Out New Audiences<\/span><\/span><\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-GB\">How often are you and your business exposed to new audiences? The more people who see and hear about your business, the greater your chances are of acquiring new clients.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-GB\">Networking groups, companies, and service groups are all good places to find new audiences. Talk to your friends who work in these sorts of organizations and get them to put you in contact with event coordinators. Offer to host a talk on fitness and focus on issues that are pertinent to the group you\u2019re speaking with. For instance, how can a company make their office healthier on a day-to-day basis? How can office workers with sedentary lifestyles integrate fitness into their busy schedules?<\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-GB\">The point here is to avoid going in with a hard-sell approach. Offer valuable information and you\u2019ll gain exposure, build credibility and attract new clients.<\/span><\/span><\/span><\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"color: #000000;\"><span lang=\"en-GB\">Host Classes Outdoors<\/span><\/span><\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-GB\">Imagine this: you hold a couple of classes outdoors in a crowded park or near a busy forest path. Choose an appealing WOD and you\u2019ll have some curious passer-by\u2019s asking you what\u2019s going on. Make sure you have some flyers or business cards on hand. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span lang=\"en-GB\">There are over 400 boxes in Italy alone, and it\u2019s common for multiple businesses to co-exist within the same city. While this is great news for the growth of the industry, it can change finding new clients into an intense competition. However, I do believe that following the above mentioned steps will help you succeed!<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Admit it or not, your box is a business. We all know that the community is all about helping people and being around like-minded individuals who push each other to their limits and beyond. But in the end Box owners still have to make money to survive and buy new equipment, to keep the place [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":245430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5148],"tags":[],"class_list":["post-245571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-for-gym-owners"],"_links":{"self":[{"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/posts\/245571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=245571"}],"version-history":[{"count":4,"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/posts\/245571\/revisions"}],"predecessor-version":[{"id":292841,"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/posts\/245571\/revisions\/292841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/media\/245430"}],"wp:attachment":[{"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=245571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=245571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingsbox.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=245571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}