Inside KingsBox: European Excellence in Fitness Equipment

In the world of fitness, innovation and quality are the key to a complete training experience. Choosing KingsBox means relying on a European history made of vision, passion and constant search for technological and functional perfection.

In this article, we delve into the history of the company, explore its iconic product lines, the reasons why KingsBox stands out in the international landscape and the concrete benefits it offers compared to competitors.

The story: From a Garage Idea to International Leader

KingsBox was born in 2015 by two young Cross Training enthusiasts, Dejan and Luka, who saw an opportunity in a seemingly saturated market: producing professional equipment in Europe.

In just a few years, the project has transformed into one of the most innovative industrial realities in the sector, growing from the first artisan workshop in Slovenia to supplying over 500 gyms in Europe and the Middle East.

The drive to constantly improve, along with an open and listen mindset, has led KingsBox from developing the first racks and basic rigs to entering the UK and Middle East markets, where it has operated an office in Dubai since 2021.

Corporate Philosophy: Innovation, Functionality and Sustainability

KingsBox’s mission is clear: combine practicality, superior quality and distinctive design in every tool produced. There are six key principles behind the design:

• Total functionality: each product must allow truly functional movements and adapt to the space used;
• Recognizable design: “industrial” lines, bold shapes, medieval-inspired details, and sturdy materials are the KingsBox trademark;
• Ease of use and assembly: IKEA inspiration in the simplicity of the instructions, with over 1,300 manuals available;
• Intuitiveness: the adjustment and use of each tool is immediate for the end user;
• Extreme durability: each product is tested under extreme conditions, often with loads six times higher than declared, to guarantee ISO standards and long life;
• Sustainability: ’85% of the materials used are European steel, the rest wood and recycled rubbers. The packaging is almost all recycled, reducing the environmental impact.

Materials and Quality: The Heart of KingsBox Equipment

KingsBox stands out for the choice of excellent raw materials: heat treated steel to ensure robustness, EVA rubber for impact absorption, European wood for structures and details.
The entire cycle – from design, manufacturing, testing, through to assembly and packaging – takes place in Europe, ensuring strict controls and consistent quality.

Each tool is designed to withstand intense training and professional use, both in CrossFit boxes and in new generation physiotherapy centres. maintenance is minimized thanks to controls during production.

The product lines: Home Series, Royal, Mighty and MAD Series

KingsBox offers custom and modular solutions for any environment:

• Home Series: for those who want to train at home, compact and functional products;
• Royal Series: the standard, quality and high performance line at affordable prices, with 60x60mm steel profiles, used in many CrossFit and home gym boxes;
• Mighty Series: the top range, even more robust profiles (80x80mm), designed for those looking for the best;
• MAD Series: KingsBox pride in the commercial and professional world. This range encompasses the pinnacle of the company’s innovation: patented gear, designed together with athletes and physiotherapists, entirely in Europe, such as the famous Mad King Leg Press and the Crazy Queen Leg Curl/Extension.

MAD Series: Technology, Innovation and Applied Biomechanics

The Mad Series represents the future of gym training: each machine is born after years of design and testing, integrating feedback from hundreds of athletes. Top examples:

• Mad King Leg Press: allows you to train the two legs simultaneously or separately, correcting imbalances and promoting rehabilitation as well as activating all the leg muscles without overloading the back. 80x80mm steel profile, robust and industrial design, also ideal for beginners or post-injury recoveries.
• Mighty SPS: patented pulley system that allows squats, lat pulldowns and row with minimal bulk and maximum variety of movements.
• Crazy Queen Leg Curl/Extension: double function (curling and extension) on a single machine to save space and allow personalized workouts.
• Smith Machine CX 37: equipped with an automatic and practical safety system also for rehabilitation gyms.

These machines are made to mimic natural biomechanical movements, reduce postural errors, and are tested to support loads of up to 500kg without warping.

Customization, Modularity and Customer Care of Excellence

One of KingsBox’s fundamental assets is modularity: each solution can be expanded or adapted to specific requests, both for private studios with little space and for fitness chains with hundreds of customers.

The experience gained in tailor-made projects allows you to design and install the entire layout of a room, including tailor-made works for outdoor gym, home gym, boxes and cross training areas of large chains.

The company offers constant and personalized support, with community-awarded customer service, detailed explanations, quick responses and customization even in accessories and finishes.

Community Reputation and Opinions

KingsBox enjoys excellent reviews at European level for quality, reliability and customer focus: the community underlines the robustness, ease of assembly, variety and innovative design of the products, as well as a customer service that responds promptly also to any critical issues in delivery. Many reviews extol its positive impact in the training experience, both for professionals and home gym users.

KingsBox vs. Competition: European quality at the right price

Compared to many international competitors, KingsBox boasts:

• All-European production and short supply chain, for faster delivery times and traceability;
• Superior quality of materials compared to products of a similar range, with maximum attention to regulations on emissions and operator safety;
• Constant innovation: many patented solutions, attention to the real needs of users and the health of the environment;
• Modularity and customization difficult to match by the “standardized” sector of many mass competing brands;
• Multilingual assistance and consultancy for tailor-made projects, both for gyms and private individuals.

All this, guaranteeing sustainable and accessible prices, especially in the Royal Series, without sacrificing quality.

Why choose KingsBox products for your fitness center

Choosing KingsBox products for your fitness center means investing in reliable, innovative solutions that are perfectly adaptable to the needs of each customer and environment. That’s why KingsBox is one of the best choices for gym owners, personal trainers, and large fitness chains:

1. European Quality and Materials of Excellence

KingsBox products are designed and manufactured entirely in Europe, using high-quality raw materials such as hot-treated steel, European wood and recycled EVA rubbers. Each component is subjected to rigorous tests to guarantee its durability, safety and maximum resistance, even in the most demanding fitness environments.

2. Constant Innovation and Exclusive Design

KingsBox is famous for its revolutionary approach to gym equipment design: from multifunctional modules to the iconic MAD Series, designed with the collaboration of professional athletes and physiotherapists to improve exercise biomechanics, increase safety and reduce the risk of injury. Each product reflects a mix of distinctive aesthetics, functionality and practicality of use.

3. Modularity and Total Customization

KingsBox solutions are highly modular: it is possible to configure and expand each structure based on the available space and customer needs. Whether it is a CrossFit box, a fitness chain or a personal studio, KingsBox offers tailor-made projects with dedicated consultancy and assistance service, allowing maximum optimization of space and investment.

4. Long-term savings

Buying KingsBox equipment means reducing maintenance and replacement costs thanks to superior build quality and European warranty. The solutions are designed to resist over time, with materials and finishes subjected to resistance tests well beyond market standards.

5. Sustainability and Responsibility

KingsBox pays attention to respecting the environment by choosing recycled and recyclable materials, sustainable production processes and largely ecological packaging, responding to the needs of a market attentive to the green economy.

6. Reliable Assistance and Reputation

KingsBox’s reputation is strengthened by hundreds of positive reviews, an active community of professionals and enthusiasts, as well as customer service always ready to resolve needs and issues quickly and individually.

In summary: Choosing KingsBox for your fitness center means making a smart investment in the future, ensuring customers have a safe, varied and motivating training experience, supported by the best European technology and design currently available on the market.

KingsBox, the Winning Choice for Modern Fitness

Choosing KingsBox means entering an innovation-oriented community, supported by ethical and sustainable production, open to every need for space and functionality.

Whether you are a personal trainer, a gym owner or a private individual who wants the best quality for their home gym, KingsBox offers everything you need: reliability, design, technology and continuous assistance.

Don’t settle for generic equipment: invest in health, safety and performance by choosing products designed down to the smallest detail, designed and manufactured to last and truly improve your training experience.

The future of fitness is European. Fitness future is KingsBox