With the arrival of summer, the habits, schedules and even the desires of athletes change.
The days are getting longer, the sun invites you to stay outdoors and the traditional gyms begin to suffer from the competition of parks, beaches and natural environments. In this scenario, the Cross Training boxes have a unique opportunity: (literally) open their doors to the outside and create an outdoor area dedicated to summer workouts.
It is not just a matter of following a fad, but of capturing a consolidated trend that can become a lever for business, loyalty and competitive differentiation.
The choice to install a KingsBox outdoor rig is not only an aesthetic or logistical issue: it represents a strategic decision.
Adding an outdoor area means giving your customers the opportunity to train in a varied, functional and motivating way, even in the hottest months. But above all, it means strengthening the identity of your box and turning it into a reference point for the local community.
In this article we analyze why summer is the right time to invest in an outdoor facility, what are the tangible benefits for business, how to effectively promote the new area and what tools to use to attract new customers. And of course, we will show you how KingsBox outdoor rigs can become the beating heart of this evolution.
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For those who manage a box, summer can be a time of slowdown or… a boost to growth. Many owners fear a drop in subscriptions during the summer months, when holidays and high temperatures lead customers to reduce the frequency of indoor workouts.
However, this trend can be reversed by turning the box into a hybrid space, integrating indoor and outdoor. A KingsBox Outdoor Rig allows you to expand the space without having to upset the existing structure.
The installation of a well-designed and equipped outdoor area allows you to propose new summer courses, special classes at sunset, fitness events open to the public, outdoor workshops and even promotional days dedicated to the community.
This type of initiative not only retains current members, but also attracts new customers who may never have considered cross training as an option, but are intrigued by the idea of training under the summer sky.
Let’s not forget the power of word of mouth and image: a well-visible, well-groomed and active outdoor area creates interest in the surrounding area. Passers-by see people training, breathing fresh air, having fun and socializing. This generates curiosity, creates connection with the territory and increases the positive perception of the box, which stops being “an ordinary gym” and becomes a reference point for local well-being.
In addition, KingsBox outdoor rigs are designed to resist weather, salt and wear: this guarantees a long-lasting investment, capable of producing value well beyond the summer season.
Opening an outdoor area in your own box with the help of a KingsBox outdoor rig brings concrete and measurable benefits. The first advantage is economic: a new training area allows you to increase your offer, create new subscription packages, organize paid events and host classes with more participants thanks to the extra space.
From a customer experience point of view, outdoor training offers a variety of stimuli that enrich the members’ routine. Contact with nature, sunlight, changing the context compared to the indoor room improve mood, reduce stress and increase overall customer satisfaction. This results in higher retention, positive word of mouth and lower drop-out rates.
Another benefit is brand perception. Those who invest in innovation and alternative spaces transmit professionalism, dynamism and attention to the well-being of people. This positioning is particularly important in the current market, where customers are looking for gyms that offer experiences, not just equipment.
The KingsBox outdoor rigs, modular and customizable, allow you to set up the outdoor area according to the specific needs of the box: from classic functional training to skill classes, to high intensity circuits. This makes them perfect tools not only to expand, but also to diversify the business proposal and target.
Once you’ve created the outdoor area with a KingsBox Outdoor Rig, it’s crucial to communicate it in the right way. The first step is to create an engaging narrative: it’s not enough to say that there is a new area, you have to tell what it represents. It tells the philosophy, the idea of freedom, movement, summer and community.
Use impactful visual content: photos and videos of outdoor classes, timelapse of the rig installation, interviews with enthusiastic customers.
Use social media to create expectation: first the teaser, then the official announcement, then the first live or reel sessions.
Collaborate with local microinfluencers, launch a free open day to test the new area, create a social challenge with summer prizes for those who train more outdoor. If you have a newsletter, dedicate a series of storytelling emails to the “Making of” of your outdoor area.
Do not forget the offline promotion: signage in the neighborhood, collaboration with other local businesses (bars, beauty centers, sports shops), joint events.
You can also offer summer packages with “bring a friend” formula or limited time tickets. Every new outdoor area is an opportunity to make your box a talking point, but you need a focused and coherent strategy to take full advantage of it.
Finally, don’t overlook your presence on Google. Update the Google My Business tab with new photos and keywords related to outdoor training. Optimize your website with a dedicated landing page, and if you use Google Ads, create campaigns targeting seasonal keywords. The goal is to position yourself as the most attractive alternative to closed gyms, offering an authentic and regenerating outdoor experience.
In an increasingly competitive market, those who stop are lost. The summer, often seen as a season of slowdown, can instead become the time of maximum expansion. Customers change their habits, but they don’t stop looking for challenging training experiences. In fact, they are more willing to try something new, live outdoors, take care of their body and mind more naturally.
Creating an outdoor area equipped with a KingsBox outdoor rig means responding to these needs in an intelligent and strategic way. It means differentiating, creating value, expanding one’s offer and strengthening the link with the territory. It’s not just about installing equipment; it’s about investing in a more free, shared and inspiring idea of fitness.
Depending on your needs, you can choose a wall rig or a freestanding rig. Whether it is for a home gym or for a box or a gym.
Our Mighty Outdoor Wr-2 2500 Black is the perfect option for those with a small budget but still looking for high performance from their equipment. With its small size it is a great choice for those who like to train outdoors but has little space. A concrete floor is required to fix it to the ground.
All our structures, from the simplest to the most expensive, are made in Europe with quality materials and are designed to last over time and withstand bad weather.
The zinc coating allows all our rigs to be great for outdoor use.
The backyard mighty freestanding rig -4 is the evolution of the rig we just saw. Ideal for those who want to train alone, but also perfectly functional for a training in couple. It includes:
Bolts for assembly are included in the price, except those for anchoring to the floor. It is compatible with all accessories for Mighty rig of Kingsbox.
The backyard mighty wall rig is a great investment for those who want a structure that meets all the needs of functional training. It has the following facilities:
For the best possible hold, we always encourage you to anchor your structures to a floor, preferably concrete.
Gymnastic rings and climbing rope are not included in the price. Assembly bolts are included in the price, but floor anchor bolts are not included. Like all our rigs, it is compatible with the Mighty rig accessories.
The outdoor mighty tower is the perfect structure for those who want to make their workouts at home versatile. With the possibility of alternating pure power workouts with workouts focusing on the free body, this structure is equipped with:
As a gym owner, the purpose of a rig is not only to be functional and durable, but also to be able to accommodate as many athletes as possible without compromising the vital training space for everyone. Here are our suggestions for you.
Our outdoor mighty wall rig is a modular structure in all its aspects. At its basic size, can be flanked bars from 1700mm or 1100mm. It is also possible to change the depth of the rig with bars from 1700mm 0 1100mm. The compatibility of the structure is its strong point because it allows a high level of customization according to the spaces and needs of your gym.
The standard structure can be extended with holes on the structure, 3 cm apart from each other, which support all Kingsbox’s Mighty rig accessories. as all our structures must be firmly anchored to a concrete floor. Anchor bolts are not included in the final price.
The outdoor mighty mountain is the perfect rig if you want to get even casual passers-by excited about the sport (who knows, maybe you’ll change one of them’s life?). We just ask you to place it in a way that makes it shine!
Sports enthusiasts (and those who will become one) will have a lot to see and try on this galvanized structure: from pull-ups, squats with weights, exercises on rings, wall balls using the appropriate target, up to the climbing uphill on the Monkey bars… The possibilities for a complete workout are endless!
Gymnastic rings are not included. All our structures must be anchored to the ground, the bolts to compose it are included in the price, are not included the bolts for anchoring.
Sunny days are ideal for outdoor training. Because we know what it means to train in the gym, all sweaty trying to take a breath of air between one repetition and the other, we decided to design this external Rig that will satisfy even the most demanding athletes and their needs.
The “Mighty Outdoor Fort” has 4 standard stations (275cm) designed for pull-ups and training with a barbell, while the central part is higher (360cm) with 4 branches. All these accessories are already included in the price together with the bolts to compose the structure.
The frame is compatible with all accessories for Mighty Rig from the KingsBox range. All our structures must be anchored to the ground, bolts for anchoring are not included.
The central part is also composed of two Kingsbox boards, so anyone who sets foot in your gym will know that you have a high quality Rig produced and designed in Europe.
The package includes:
Our main base rig is a perfect structure for classes with few athletes, who want to train outdoors or for example for open box training. great for gyms but why not, even for the most professional home gym.
The package includes a set of Mighty Angel Arms, 2 Wall Ball Target, 1 Dip Bar and 1 Plyo Box Platform.
On this rig there are these stations:
Designed and produced in Europe.
The Monkey Rig allows you to perform a variety of workouts, as well as all other rigs of the Kingsbox. In addition you can perform military exercises, which we know from the Boot Camp training.
This type of training is great for growing the upper body, plus ensures a total improvement in physical performance. The structure is suitable for any gym or training center.
Our structures must always be fixed to the ground, in the package are included the bolts for the structure but not those for anchoring to the ground.
If you want your box to be remembered even in September, act now. Seize the energy of summer, transform it into space, services and opportunities. With KingsBox by your side, you can build not only a solid structure, but a new growing season.
If you would like a personal consultation, please do not hesitate to contact us at: info@kingsbox.com